Cottonwood-Rockfall

The Rockfall project was designed to visualize structural resilience within a demanding natural context. The objective was to place the footwear in a rugged, mountainous environment to demonstrate that the product is purpose-built for difficult terrain and unpredictable landscapes. The strategy utilized intentional pacing and environmental interaction to establish a direct connection between the rigidity of the terrain and the strength of the build. These visuals serve to highlight the shoe's durability, ensuring the product's capability is felt through every frame of the encounter.

The result: a versatile, high-impact asset designed for cinematic display, engineered to establish immediate product authority and communicate an uncompromising standard of durability.

Roles: 3D Modeling - Environment - Lookdev - Rigging - Simulation - Render - Animation - Post.

Interactive Web-GL & AR

Shareable interactive 3d file on smartphones or laptop, for analysis & faster approval. With controls such as animated exploded view, rotate, zoom in, change colorways and one click AR button that turns on your camera to see models live on your table.

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